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Marketing mix, segmentation and customer needs
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Strategy, microeconomics and managerial accounting
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Sustainable Business Simulation
ESG considerations in a manufacturing business simulation
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Sustainable Marketing Simulation
Marketing with sustainability in mind
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Sustainable Finance Simulation
Corporate finance in a market that prices ESG
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Strategic Management Simulation
Long-term strategy, competition and the balanced scorecard
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Costing, budgeting and decision-making with real numbers
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Case Study

How a Digital Marketing Simulation Made Wendy Gillis’s Course More Realistic

Discover how marketing instructor Wendy Gillis used a digital marketing simulation to simplify complex tools and give her students a simpler real-world experience.

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How a Digital Marketing Simulation Made Wendy Gillis’s Course More Realistic
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