New! Hubro Sustainable Marketing simulation
Profit, people and planet - today’s marketers have to take care of all three. In this marketing simulation your students have to balance financial sustainability with environmental and social responsibility.
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- B2B manufacturing marketing case
- Performance based on financial and ESG metrics
- 5-12 hours duration with flexible scheduling
- 1-6 participants per team
- Unlimited participants in one simulation
- Short setup time
- Suitable for many different courses
Core themes in the Sustainable Marketing simulation
The Hubro Sustainable Marketing simulation will give your learners an engaging learning experience that shows how sustainability intersects with financials, strategy and operations.
Strategic decision making
Learners have to make strategic decisions that balance financial and environmental sustainability. Should they invest in new product lines, cost-cutting, or cutting emissions? Should they build their own factories or outsource production? These are just some of the decisions they will face.
Environmental sustainability
The learners’ marketers have huge carbon footprints, but the market is pressuring them to reduce their emissions. Becoming a sustainable manufacturer is both a challenge, and an opportunity to gain competitive advantages.
Social responsibility
The marketers have many stakeholders, including employees and the community surrounding the company. The learners will encounter situations and even scandals concerning diversity and equality, the work environment, harassment, and transparency that will impact their performance.
Financial sustainability
Blindly making environment-friendly decisions will not lead to success in the simulation. To make their marketers financially sustainable, the learners must make a profit, maintain a healthy cash flow, and take a position in the growing markets.
Making sustainability part of marketing education
Marketing leaders today need to think about profit, planet and people simultaneously. In Hubro’s Sustainable Marketing simulation, learners are challenged to take on this responsibility whilst considering the many different stakeholders.
Each stakeholder either impacts or is impacted by how the marketing acts. Customers expect sustainable products. Investors factor in climate risk using an ESG index. The government may introduce carbon taxation and governance requirements. Employees and society as a whole expect marketers to behave responsibly and ethically.
To lead their marketers to success, the learners must balance the requirements of all these stakeholders. Short-sighted focus on profit won’t cut it, and neither will blindly making “green” investments. The truly sustainable marketers are both financially and environmentally sustainable.
Get a free trialTechnical requirements
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No installation required
The simulation requires only an internet connection and a modern web browser.
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Multiple devices
The simulation is designed to work on desktop, mobile and tablet screen sizes.
