Our all-in-one sustainable marketing simulation has students running the full marketing mix while balancing profit, people and planet in a shifting market. It's experiential learning that fits any course — and ends with job-ready skills.
Students take over as marketing managers of a manufacturer under real ESG pressure. They'll build skills as they position products, weigh emissions against margins and answer to a market that scores them on both.
Students make the calls sustainable marketers actually face — invest in new product lines, cut costs or cut emissions, build factories or outsource — and see every trade-off land in both the financial and the ESG score.
ESG here is more than a product feature: students position against shifting consumer preferences, absorb carbon taxation and rising industry standards and defend their choices in ESG reporting.
Map what the company impacts and what impacts the company — then let it drive the market plan.
Navigate stakeholder situations — from DEI initiatives to workplace scandals — that hit performance.
Assess the market, select segments and position — the intro-marketing core with sustainability woven in.
Profit, cash flow and market position — because green decisions still have to add up.
Adding sustainability to a marketing course usually means new readings, new cases and a rebuilt syllabus. This simulation does it in one move: the same intro-marketing core you already teach — segmentation, positioning, the marketing mix — now plays out in a market where ESG shapes demand, costs and reputation. Drop it into the course you already run; the sustainability teaching comes built in.
Market plan, double materiality analysis, competitor analysis and reflection — with AI-graded feedback.
Carbon offsetting, ESG reporting and DEI initiatives arrive as choices with consequences, not lecture slides.
Carbon taxation, rising industry ESG standards and shifting consumer preferences keep every strategy honest.
This is, hands down, the best way to introduce sustainability into marketing education.
Every round mirrors the calls real marketing teams make under ESG pressure — what to build, where to position, when to cut emissions and how to report it — while carbon taxes, industry standards and consumer preferences keep moving.
Between planning, lecturing and grading, every minute counts. Hubro's Sustainable Marketing simulation is quick to set up and easy to use with customization options to meet your course needs.
Premade assignments and instructor materials make it ready to launch on day one.
Built-in tools and reflection exercises speed up the grading process.
Content and rounds that can be added or removed to fit your syllabus, not the other way around.
AI grading, support and debriefing so you can save time and run the simulation to perfection.
Real education specialists available to help from start to finish.
Compatible with Canvas, Moodle, Blackboard and Brightspace for assignment delivery and grade syncing.
See how every group is doing, where they're stuck and when to step in.
Certificates that can be posted on LinkedIn to demonstrate skills and show career readiness.
Customize the Balanced Scorecard around your learning objectives, weight the metrics that matter and see group rankings update instantly.
This is, hands down, the best way to introduce sustainability into marketing education.
Students were thinking like marketers, outside of class. They were applying 4P concepts in the formulation of marketing strategy, just like we did every day in the business world.
Sustainability teaching tools tend to come in two shapes: sustainability business simulations that run general management with ESG dials, or single-topic exercises — a carbon calculator, an ethics case — that make their point and stop. Hubro Sustainable Marketing is built on a marketing core: segmentation, positioning and the mix play out in a market where ESG moves demand, costs and reputation — ready to drop into the intro course you already teach.
| Capability | Hubro Sustainable Marketing | Established sustainability business simulation | Single-topic sustainability exercise |
|---|---|---|---|
| Sustainability inside a marketing core Segmentation, positioning and the mix with ESG built in | Included | Not offered | Not offered |
| Financial + ESG scoring Performance measured on both, every round | Included | Included | Not offered |
| ESG decision events Carbon offsetting, ESG reporting and DEI initiatives | Included | Limited / varies | Limited / varies |
| Live market pressure Carbon taxes, rising standards and shifting consumer preferences | Included | Included | Not offered |
| Ready-made ESG assignments Double materiality, market plan and reflection, AI-graded | Included | Limited / varies | Not offered |
| Drops into an existing intro course No syllabus rebuild | Included | Limited / varies | Included |
| Head-to-head competition Classmates compete in one shared market | Included | Included | Not offered |
| Quick setup Premade assignments and instructor materials included | Included | Limited / varies | Limited / varies |
| LMS integration Grade syncing with Canvas, Moodle, Blackboard and Brightspace | Included | Limited / varies | Not offered |
| Runs short or long From a five-hour bootcamp to a full course | Included | Limited / varies | Not offered |
Last updated: July 2026
