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Sustainable Business simulation

Teach sustainable business for the real world

Our all-in-one sustainable business simulation has students running a company where the ESG index gates who they can sell to, prices their loans and rewards every sustainable choice. It's experiential learning that fits any course — and ends with job-ready skills.

Hubro Sustainable Business simulation — green investment plan, emissions by quarter, circularity and sustainability index
  • 5–12 hours
  • 2–4 per group (up to 6)
  • Unlimited class size
  • B2B · manufacturing
  • Equity + ESG index scoring
  • Carbon tax optional
  • Fits multiple courses
  • LMS-ready · Canvas, Blackboard, Moodle, Brightspace
What students learn

One simulation for all of sustainable business

Students take over as the management team of one of five newly started jetpack manufacturers — in an industry the world expects to be sustainable. They'll build skills as they invest, produce, budget and answer to a market that scores equity and ESG together.

Sustainable strategy

Balance profit, people and planet

Students run a company where success is scored on equity and the ESG index together — and a low index has teeth: it locks them out of customers and raises the interest rate the bank offers.

  • Grow equity the only way the simulation allows — by being profitable.
  • Keep the ESG index above the bar the market demands.
ESG in operations

Run operations with ESG built in

Sustainability isn't one decision here — it's part of most of them. Students choose between cheap and sustainable suppliers, invest in emissions-reduction projects and manage production while every call moves both the financials and the index.

  • Pick suppliers with the ESG consequences priced in.
  • Invest in emissions reductions that pay back in market access.

Plus four more skills they build along the way

Investment and production

Build factories, set volumes and live with the capacity — and the emissions — you created.

Budgeting and financing

Manage budgets and loans from a bank that prices your ESG index into the interest rate.

Ethical decisions

Face scenarios where what's right and what's profitable pull apart — and answer for the choice.

Financial sustainability

Equity only grows when the company earns it; green choices still have to add up.

Sustainability made easy

Making sustainability part of business education

Sustainability is not a siloed discipline — it impacts every business discipline. Adding it to a course usually means new readings, new cases and a rebuilt syllabus. This simulation does it in one move: the same business core you already teach — strategy, production, budgeting, finance — now plays out in a market where ESG decides who buys, what borrowing costs and which strategies survive. Drop it into the course you already run; the sustainability teaching comes built in.

ESG with teeth

The index gates market access and prices loans, so sustainability is strategy, not a side quest.

Ethical decision events

Built-in scenarios where right and profitable pull apart, ready to debrief in class.

Carbon tax, optional

Educators switch market events like carbon taxation on or off to match the course.

The impact of climate change is rapidly becoming more visible and tangible worldwide. We are also seeing its effects more and more clearly in the economy as climate risks translate into financial losses. (..) I hope it is obvious why sustainability is key in business education and in business simulations.

Coen van Hout
Coen van Hout Academy Manager / Lecturer, Finance and Economics, HAN University of Applied Sciences
94% of educators and students recommend Hubro
90% choose to run our simulations again next term
80% of students report stronger engagement and understanding
500+ institutions use Hubro worldwide
Designed for educators

Less prep means more time for teaching

Between planning, lecturing and grading, every minute counts. Hubro's Sustainable Business simulation is quick to set up and easy to use with customization options to meet your course needs.

Easy-to-use platform

Premade assignments and instructor materials make it ready to launch on day one.

Ready-made assessments

Built-in tools and reflection exercises speed up the grading process.

Customizable schedule

Content and rounds that can be added or removed to fit your syllabus, not the other way around.

AI assistance

AI grading, support and debriefing so you can save time and run the simulation to perfection.

Dedicated support team

Real education specialists available to help from start to finish.

LMS integration

Compatible with Canvas, Moodle, Blackboard and Brightspace for assignment delivery and grade syncing.

Real-time data

See how every group is doing, where they're stuck and when to step in.

LinkedIn certificates

Certificates that can be posted on LinkedIn to demonstrate skills and show career readiness.

Balanced Scorecard

Measure what matters the most

Customize the Balanced Scorecard around your learning objectives, weight the metrics that matter and see group rankings update instantly.

  • Adjust metric weights to fit your course goals.
  • Export simulation results when the round closes.
Balanced Scorecard
Learner
World
Filter by name

Learner Total EquityESG IndexMarket Share Weighted Score
MB Marit B
88.40%
92.15%
63.26%
81.27%
JO Jonas O
74.11%
41.90%
36.52%
50.84%
AE Aisha E
45.73%
19.08%
20.37%
28.39%
Where it fits

One simulation for a wide range of business courses

Its home ground is the courses the live page already names — introduction to business, management accounting and specialized sustainable business — and it travels anywhere sustainability needs to enter the business syllabus. One simulation, adapted to your course.

Sustainable business Introduction to business Management accounting Business ethics CSR and ESG Business and society Business strategy Executive education Corporate L&D
What educators are saying

Trusted by educators who teach sustainable business

The impact of climate change is rapidly becoming more visible and tangible worldwide. We are also seeing its effects more and more clearly in the economy as climate risks translate into financial losses. (..) I hope it is obvious why sustainability is key in business education and in business simulations.
If you want your students to be able to apply theories in their future jobs, Hubro is the one, I found so far, to make a virtual business environment that is quite close to the real world.
Show questions about

A sustainable business simulation is an interactive learning tool where students run a virtual company whose success depends on financial and ESG performance together — making real trade-offs between profit, people and planet without real-world risk. In Hubro's Sustainable Business simulation, the ESG index has consequences: it decides who the company can sell to and what interest rate the bank offers.

In many sustainability tools, ESG is a score on a dashboard. In Hubro Sustainable Business it has teeth: a low ESG index locks companies out of customers and raises their borrowing costs, so sustainability is strategy rather than a side quest. Students improve the index through supplier choices and emissions investments, face built-in ethical decision events and are scored on equity and ESG together — all in a simulation that drops into an existing business course.

Both run companies where sustainability shapes outcomes. Hubro's approach makes the ESG consequences concrete — market access and interest rates depend on the index — keeps setup measured in minutes and runs anywhere from a five-hour bootcamp to a full course, so it fits introduction-to-business and accounting courses as readily as dedicated sustainability modules.

Students build skills in strategic decision-making, social responsibility, environmental sustainability and financial sustainability. They learn how ESG intersects with financials, strategy and operations — choosing suppliers, investing in emissions cuts, managing budgets and answering to a market that scores equity and ESG together.

The research supports simulation-based learning for applied skills — peer-reviewed studies have found significant test-score and critical-thinking gains when simulations supplement a course. Sustainability especially benefits: it's a subject of trade-offs, and a simulation lets students feel them — the moment a cheap supplier costs them a customer teaches more than a lecture slide can.

They share the same sustainable jetpack universe but train different muscles. Sustainable Business is built on Hubro Business: strategy, production, suppliers and budgeting, with success scored on equity and the ESG index — at home in introduction-to-business and management accounting courses. Sustainable Finance is built on Hubro Finance: funding, valuation and dividends, with success measured on a stock price that prices ESG in — at home in corporate finance and introduction-to-finance courses. See the Sustainable Finance simulation.

Yes. ESG is now part of the manager's job description, and students here practice it — weighing supplier ethics against margins, investing in emissions cuts and defending decisions when right and profitable pull apart. Upon completion, students can earn an optional certificate to add to their LinkedIn profile.

The simulation is flexible. It runs over ten quarterly rounds and typically takes five to twelve hours in total — from an intensive bootcamp to a multi-week integration across the course. Educators control the schedule and the number of written assignments throughout.

Teams of two to four are recommended (up to six is possible), and each market holds up to five competing companies — larger classes run several markets in parallel, so there's no cap on participants.

Yes. Hubro integrates with Canvas, Moodle, Blackboard and Brightspace. This allows for seamless assignment delivery and grade syncing within your existing course infrastructure.

Hubro includes ready-made assessment tools, written exercises and reflection assignments. Educators get real-time dashboards showing each team's decisions, financials and ESG index, and optional certificates let students showcase completion on LinkedIn.

The simulation is browser-based and requires only an internet connection. Most educators are up and running within minutes: premade assignments, an instructor manual, learner guides and an introductory video are included, and a dedicated support team helps with onboarding from start to finish.

Yes. Educators customize Hubro Sustainable Business with their own content, activities and configurations, switch market events like carbon taxation on or off, change the success criteria and scale rounds and assignments up or down. The simulation is designed to fit your course — not the other way around.

This is exactly what the simulation is for. It carries the business core you already teach — strategy, production, budgeting, financing — inside a market where ESG decides who buys and what borrowing costs, with written exercises and ethical decision events included. Market events like carbon taxation are optional, so you control how far sustainability reaches. There's no syllabus rebuild: drop it into the course you already run.

Yes. Hubro Sustainable Business is used across undergraduate, graduate and MBA levels — in business and accounting courses as well as specialized sustainability modules. Educators scale the difficulty through rounds, events and assignments.

The simulation is used in introduction-to-business, management accounting and specialized sustainable business courses as well as business ethics, CSR and ESG and business-and-society teaching. It also works in executive education and corporate training programs.

Yes of course — the simulation is designed to fit your course, not the other way around.

The simulation is designed to work on desktop and tablet screen sizes.

The simulation can be used on Google Chrome, Firefox and Safari — no installation required, just an internet connection.

Yes! Contact us for a free trial.