Combining expertise
with passion

We pair strong technical expertise with a genuine passion for education, and use both to build online business simulations that create real learning experiences. Twelve years on, one stubborn idea still sets the bar: An instructor should be able to teach with a simulation without a week of training first.

A lecture hall of students running a Hubro simulation on their laptops

Founded: 2013, Oslo
Origin: Spun out of NTNU
Team: 5 nationalities, 3 countries
Parent company: Sage

Learning requires engagement and participation

We enable students to go deeper and apply theory in realistic business situations, and we make it straightforward for instructors to get them there.

Learning takes part, not passive listening

All students deserve experiences where they delve into the subject matter instead of consuming it. Engagement and participation come first.

Great learning should be accessible

Our simulation games are enjoyable and innovative, with ease of use at the front of every design decision, so going deeper is never gated behind complexity.

Instructors should teach, not troubleshoot

We help instructors make a simulation an integral piece of their course, quickly and without worry about technical details.

Both what you learn and how you learn it matter.

It started with a barrier, not a business plan

Instructors wanted to teach with simulations. The existing tools simply made it too hard to get started. That insight is why Hubro Simulations exists, and it still sets the bar for everything we build.

2013
An obvious gap identified in Norwegian classrooms

Only two out of every 19 Norwegian universities and colleges used simulations, even though nearly every instructor felt positively about them. The available simulations were inflexible, needed days of training and were too pricey.
The spin-off
Growing from an NTNU project into a company

Hubro began as an in-house project at the Norwegian University of Science and Technology, then spun off as a company set on bringing simulations to every instructor who wants to engage their students.
2014–2023
Building the library, growing the classroom count

Working with subject matter experts at leading institutions, we grew from one simulation to a family of products covering business, marketing, finance and sustainability, and went from a handful of Norwegian courses to working with institutions across Europe and North America.
Today
Part of Sage, used on five continents

Instructors in more than 30 countries run Hubro simulations.

Our simulations travel further than we ever planned

What began as one project at one Norwegian university now runs in classrooms and corporate training rooms around the world.

30+ countries where educators teach with Hubro

60% of Norwegian universities use our simulations

100+ Norwegian secondary schools running Hubro

5 continents with active classrooms

World-class content, without the learning curve

We never compromise on our vision of building engaging, easy-to-use simulations, or on the substance behind them.

Content built with subject matter experts We collaborate with academics at leading institutions, so the theory in every simulation holds up in a real syllabus.
Game design that keeps students in the room Decisions have consequences, results arrive fast and competition between groups keeps students motivated.
Structure grounded in learning science Practice, feedback and reflection are designed into the round structure, not added on afterwards.
Flexible enough to fit your course Adapt content, pacing and assessment so the simulation becomes an integral part of the course, not a side activity.

Students reacting to their results partway through a simulation

Award-winning learning games, backed by Sage

Our simulations are developed with instructors and subject matter experts, grounded in proven learning science and have won the International Business Learning Game Competition and the Comenius EduMedia Award, with recognition in the Learning Technologies Awards Class of 2020.

Hubro is an AACSB Business Education Alliance partner and a Harvard Business Impact Education partner.

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