A dedicated bundle edition: 10 rounds of ready-made content written from the textbook, chapter by chapter.
Bundle with Sage textbooks. Read the theory, run the company.
Every Hubro simulation is built to run alongside a Sage textbook. Some pairings go further: simulation content written from the book chapter by chapter, and simulations developed with the textbook authors themselves. Adopt them together and the theory your students read becomes the company they run.
Free instructor account available. All bundled titles are published by Sage.
In short
A Hubro textbook and simulation bundle pairs a Sage textbook with the Hubro simulation that matches it, so students read the theory and apply it immediately by running a virtual company. Bundled simulations include ready-made rounds, quizzes and assignments aligned to the textbook, with assessment built in.
Hubro is a Sage company, and every bundled title is a Sage textbook.
Flagship bundle
Principles of Marketing for a Digital Age + the Hubro Marketing Simulation
Tracy L. Tuten's Principles of Marketing for a Digital Age is the award-winning Sage textbook for principles and introduction to marketing courses, winner of the TAA Most Promising New Textbook award. It pairs with a dedicated edition of the Hubro Marketing Simulation: 10 rounds of ready-made content built from the textbook, where students run a virtual B2C manufacturer from segmentation and targeting through the full marketing mix.
The book is incorporated from the first round to the last through readings, assignments and events. Students take quizzes on the textbook sections as they play, write a marketing strategy and SWOT anchored in their own company, and respond to market events that shift segment preferences and channels.
- Decisions
- Market segmentation, targeting, the full marketing mix
- Assignments
- Quizzes on all sections of the textbook, marketing strategy and SWOT, reflection
- Materials
- Textbook readings, market events affecting segment preferences and channels
- Format
- 10 rounds, 4 to 10 hours of class time, 1 to 6 students per group, unlimited students
- Alignment
- Assignments reference the book down to the figure: place and promotion builds on chapters 8 and 9, and on figure 8.8 on digitalization in the supply chain.
The students love the marketing simulation! They're learning way more than we could teach them without it!
Janet Parish
Clinical Professor, Texas A&M University
Best for principles of marketing, introduction to marketing, fundamentals of marketing, and any course already assigning Tuten.
Digital Marketing by Annmarie Hanlon + the Hubro Digital Marketing Simulation
This pairing runs deeper than alignment: Annmarie Hanlon, author of Sage's Digital Marketing textbook, was a subject matter expert in the development of the Hubro Digital Marketing Simulation. The simulation teaches digital marketing the way the book does, strategy first and channels in context, rather than a pile of disconnected tools.
Students act as digital marketing managers for a pet food company, working across SEO, search ads, social media, email and analytics in 1 platform. Rounds unlock 1 topic at a time, before the final rounds bring everything together as strategy. Assign the chapter, then let students run it.
Annmarie Hanlon
Associate Professor in Digital and AI Marketing, UCL Global Business School for Health
- Decisions
- SEO, search ads, social media, email and analytics for a pet food company
- Rounds
- 1 topic at a time: website management, search ads and keywords, segmentation, social media ads and content, then everything together as strategy
- Format
- 4 to 12 hours, 1 student per company, unlimited students per course
- Level
- Built for introductory digital marketing courses
Best for digital marketing, social media marketing, marketing in a digital world, and any course already assigning Hanlon.
Which Sage textbooks pair with Hubro simulations?
Every pairing below is a Sage textbook matched to the Hubro simulation instructors run alongside it. The list grows as new bundles launch.
The simulation was developed with the textbook's author as a subject matter expert, so it teaches the subject the way the book does.
Teaching with a different Sage textbook?
Tell us what you teach and we will point you to the simulation that fits, and help you align it to your syllabus. Every Hubro simulation lets you adapt content, pacing and assessment to your course.
Tell us what you teachHow do textbook and simulation bundles work?
In the bundled editions the content alignment is already done, so setup is the normal Hubro setup. Assessment, from textbook quizzes to AI-graded written assignments, is ready on day 1.
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Try the simulation first
A free instructor account opens any Hubro simulation, including the bundled editions, so you can read the rounds before you adopt anything.
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Adopt the book and the simulation together
Ask about a bundle and we will confirm which edition matches the textbook you teach with, and what adopting them together looks like for your course.
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Configure and run
Set your schedule and rounds, invite students by link or through your LMS, and run. The readings, quizzes and assignments are already in the rounds where they belong.
You can adapt any of it. The bundled content is a starting point, not a fixed syllabus: change the pacing, drop a round, swap an assignment for your own.
How students are assessed in a simulationCommon questions about textbook bundles
What is a textbook and simulation bundle?
A textbook and simulation bundle pairs a Sage textbook with the matching Hubro business simulation, with rounds, quizzes and assignments aligned to the book so students apply the theory they read by running a virtual company.
Is there a simulation for Tuten's Principles of Marketing for a Digital Age?
Yes. A dedicated edition of the Hubro Marketing Simulation is built for Principles of Marketing for a Digital Age, with 10 rounds of ready-made content from the textbook, including quizzes on all sections, chapter-anchored assignments and market events.
Is there a simulation that pairs with Hanlon's Digital Marketing textbook?
Yes. The Hubro Digital Marketing Simulation was developed with Annmarie Hanlon as a subject matter expert, and pairs with her Sage Digital Marketing textbook for introductory digital marketing courses.
Does the simulation follow the textbook chapters?
In the bundled editions, yes. Readings, quizzes and assignments are built from the textbook and placed in the rounds where they fit, so the simulation and the syllabus move together.
Can I run a Hubro simulation without the bundled textbook?
Yes. Every Hubro simulation runs standalone, and every simulation is customizable to your course whichever materials you assign.
I already assign one of these textbooks. What does adding the simulation involve?
Very little. The content alignment is already done, setup happens the same day, and students join by link or through your LMS. Tell us your syllabus and we will set the simulation up around it.
Bring your textbook to life
Tell us which Sage textbook you teach with, and we will show you the simulation that matches it, on your syllabus, with your schedule.