A dedicated bundle edition with 10 rounds of ready-made content adapted from the textbook, chapter by chapter.
Bundle with Sage textbooks to put theory into practice.
Every Hubro simulation is built to run alongside a Sage textbook. Some pairings go further: Simulation content adapted to follow the book chapter by chapter or simulations developed with the textbook authors themselves. Adopt them together to bring the key concepts of your course to life.
Free instructor account available. All bundled titles are published by Sage.
A Hubro bundle pairs a Sage textbook with a matching Hubro simulation, so students read the theory, then immediately apply it by running a virtual company. Bundled simulations include ready-made rounds, quizzes and assignments aligned to the textbook, with assessment built in.
Hubro is a Sage company, and every bundle includes a Sage textbook.
Principles of Marketing for a Digital Age + the Hubro Marketing Simulation
Tracy L. Tuten's Principles of Marketing for a Digital Age is the award-winning Sage textbook for principles and introduction to marketing courses, winner of the TAA Most Promising New Textbook award. It pairs with a dedicated edition of the Hubro Marketing Simulation: 10 rounds of ready-made content built from the textbook, where students run a virtual B2C manufacturer from segmentation and targeting to the full marketing mix.
The book is incorporated from the first round to the last through readings, assignments and events. Students take quizzes on the textbook sections as they play, write a marketing strategy and SWOT anchored in their own company, and respond to market events that shift segment preferences and channels.
- Decisions
- Market segmentation, targeting and the full marketing mix
- Assignments
- Quizzes on all sections of the textbook, marketing strategy, SWOT and reflection
- Materials
- Textbook readings and market events affecting segment preferences and channels
- Format
- 10 rounds; 4 to 10 hours of class time; 1 to 6 students per group; unlimited students
- Alignment
- Assignments reference the book down to the figure for seamless callbacks to the material discussed in class.
- Course fit
- Principles of marketing, introduction to marketing, fundamentals of marketing, and any course already assigning Tuten.
The students love the marketing simulation! They're learning way more than we could teach them without it!
Janet Parish
Clinical Professor, Texas A&M University
Digital Marketing by Annmarie Hanlon + the Hubro Digital Marketing Simulation
This pairing runs deeper than alignment: Annmarie Hanlon, author of Sage's Digital Marketing textbook, was a subject matter expert in the development of the Hubro Digital Marketing Simulation. The simulation teaches digital marketing the way the book does, strategy first and channels in context, rather than a pile of disconnected tools.
Students act as digital marketing managers for a pet food company, working across SEO, search ads, social media, email and analytics in one platform. Rounds unlock one topic at a time, before the final rounds bring everything together as strategy. Assign the chapter, then let students run it.
Annmarie Hanlon
Associate Professor in Digital and AI Marketing, UCL Global Business School for Health
- Decisions
- SEO, search ads, social media, email and analytics for a pet food company
- Rounds
- Website management, search ads and keywords, segmentation, social media ads and content, then everything together as strategy
- Format
- 4 to 12 hours; 1 student per company; unlimited students per course
- Materials
- Videos, trade publications, news, virtual office and generic versions of familiar channels
- Course fit
- Introductory digital marketing, social media marketing, marketing in a digital world, and any course already assigning Hanlon
Which Sage textbooks pair with Hubro simulations?
Every pairing below includes a Sage textbook matched to the Hubro simulation instructors can run alongside it to put theory into practice. The list grows as new bundles launch.
A simulation developed in collaboration with the textbook's author to align key terminology and concepts.
Teaching with a different Sage textbook?
Tell us what you teach and we'll point you to the simulation that fits, and help you align it to your syllabus. Every Hubro simulation lets you adapt content, pacing and assessment to your course.
Tell us what you teachHow do textbook and simulation bundles work?
In the bundled editions, the content alignment is already embedded into the normal Hubro setup. Assessment, from textbook quizzes to AI-graded written assignments, is ready on day one.
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Try the simulation first
A free instructor account opens any Hubro simulation, including the bundled editions, so you can read the rounds before you adopt anything.
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Adopt the book and the simulation together
Ask about a bundle and we'll confirm which edition matches the textbook you teach with, and what adopting them together looks like for your course.
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Configure and run
Set your schedule and rounds, invite students via link or through your LMS, and launch.
Common questions about textbook bundles
What is a textbook and simulation bundle?
A textbook and simulation bundle pairs a Sage textbook with the matching Hubro simulation. Rounds, quizzes and assignments are already aligned with the book, so students apply the theory they read by running a virtual company.
Is there a simulation for Tuten's Principles of Marketing for a Digital Age?
Yes. There's a dedicated edition of the Hubro Marketing Simulation aligned with Principles of Marketing for a Digital Age, with 10 rounds of ready-made content from the textbook, including quizzes on all sections, chapter-anchored assignments and market events.
Is there a simulation that pairs with Hanlon's Digital Marketing textbook?
Yes. The Hubro Digital Marketing Simulation was developed with Annmarie Hanlon as a subject matter expert, and pairs with her Sage Digital Marketing textbook for introductory digital marketing courses.
Does the simulation follow the textbook chapters?
In the bundled editions, yes. Readings, quizzes and assignments may be derived from the textbook and placed in the rounds where they fit, so the simulation and the syllabus move together.
Can I run a Hubro simulation without the bundled textbook?
Yes. Every Hubro simulation was developed to stand on its own, and every simulation is customizable to your course, no matter what materials you assign.
Can you make changes?
Yes. The bundled content is a starting point, not a fixed syllabus: Change the pacing, drop a round or swap an assignment for your own.
I already assign one of these textbooks. What does adding the simulation involve?
Very little. The content alignment is already done, setup happens the same day and students join via link or through your LMS. Tell us your syllabus, and we'll set the simulation up around it.
Bring your textbook to life
Tell us which Sage textbook you teach with, and we'll show you the simulation that matches it, then help you customize it to fit your syllabus and schedule.