Strategic Management simulation

Teach strategic management for the real world

Our all-in-one strategic management simulation is built on our proven Hubro Business case, with an added strategy course that includes PESTEL, SWOT and the BCG matrix, all tied to a live competitive market. It's experiential learning that fits any course, and ends with job-ready skills.

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Hubro Strategic Management simulation — portfolio matrix, PESTEL scan and SWOT

4–12 hours
2–4 per group (up to 5)
Unlimited class size
B2B · manufacturing
Built on the Hubro Business case
PESTEL, SWOT & BCG built in
For business and non-business students
LMS-ready · Canvas, Blackboard, Moodle, Brightspace

What students learn

One simulation for all of strategic management

Students take over as the management team of a jetpack manufacturer — the same proven case thousands of students have run in Hubro Business — now with a full strategic management layer on top. They'll build skills as they analyze the market with real frameworks, practice strategic decision-making and see the impact of those choices on their equity.

Strategic decision-making

Make strategy calls under uncertainty

Every quarter, they'll decide which markets to enter, where and how to manufacture their products, whether to invest in new product categories or in process improvements and if they should take on debt to fund it all.

Weigh market entry, make-or-buy and portfolio bets in one connected case.
Fund growth with debt and live with the interest.

Hubro contracts screen — potential and current contracts with delivery status for the quarter

Strategic analysis with real frameworks

Apply PESTEL, SWOT and the BCG matrix

Students use real frameworks to analyze their companies' performance. They run strategic market analyses with PESTEL, SWOT and the BCG matrix on a market that's actually moving, then act on what they found.

Analyze a live market, not a static case study.
Turn the analysis into next quarter's strategy — and see if it holds.

Hubro market forecast screen — demand and price trends per jetpack segment beside the review questions students answer

Plus four more skills they build along the way

Strategy meets the numbers

See how strategy, goals and plans intersect — and how every strategic call lands in profitability and cash flow.

Investment analysis

Decide between owned factories and contract manufacturers, each with cost structures to weigh.

Budgeting and product calculations

Manage the product mix and set budgets and price with product calculations behind every call.

Ethics decisions

Face special decisions related to ethics, where the strategic answer and the right answer aren't always in sync.

If you want your students to be able to apply theories in their future jobs, Hubro is the one, I found so far, to make a virtual business environment that is quite close to the real world.

Sandra Zhu-Bandelier Business Lecturer, Cesar Ritz Colleges, Switzerland

94% of educators and students recommend Hubro

90% choose to run our simulations again next term

80% of students report stronger engagement and understanding

500+ institutions use Hubro worldwide

Inside the simulation

Tools just like real strategists use on the job

At its core is the Hubro Business case educators already trust: forecasts, R&D, production, contracts, budgets and financing. On top sits the strategy course: PESTEL, SWOT and BCG matrix analyses, written strategy exercises and market-altering events that test their decision-making skills.

Step 1 · Research Develop new technology

Waste reduction Developed

Lightweight chassis $ 160,000

Substitute parts $ 240,000

Step 2 · Financing Fund the plan

Long-term loan Already at 7 %

Retained profit No interest

$ 0 Raised this quarter

Step 3 · Production Manage production

Factories

Zander

Bert

Jovan

Ila

Serena

Activity level 145 %

0100 %200 %

1,880 Units built$ 213 a unit

Step 4 · Marketing Compete for contracts

Marketing spend $ 30,000

Who chooses contracts first

Your company $ 30,000 First pick

Emil Corp $ 24,000

Burkina Corp $ 11,000

Step 5 · Report Analyze reported results

Q2 2102 closed

$ 118k Profit this quarter

$ 472k Revenue delivered

$ 690k Company value

# 2 of 5 Ranking

You

Designed for educators

Less prep means more time for teaching

Between planning, lecturing and grading, every minute counts. Hubro's Strategic Management simulation is quick to set up and easy to use with customization options to meet your course needs.

Easy-to-use platform

Premade assignments and instructor materials make it ready to launch on day one.

Ready-made assessments

Built-in tools and reflection exercises speed up the grading process. See simulation assessment.

Customizable schedule

Content and rounds that can be added or removed to fit your syllabus, not the other way around.

AI assistance

AI grading, support and debriefing so you can save time and run the simulation to perfection.

Dedicated support team

Real education specialists available to help from start to finish. See Hubro support.

LMS integration

Compatible with Canvas, Moodle, Blackboard and Brightspace for assignment delivery and grade syncing. LMS integration.

Real-time data

See how every group is doing, where they're stuck and when to step in.

LinkedIn certificates

Certificates that can be posted on LinkedIn to demonstrate skills and show career readiness.

Balanced Scorecard

Measure what matters the most

Customize the Balanced Scorecard around your learning objectives, weight the metrics that matter and see group rankings update instantly. Simulation assessment.

Adjust metric weights to fit your course goals.
Export simulation results when the round closes via simulation assessment.

Balanced Scorecard

Learner

World

Filter by name

Learner Total EquityMarket ShareNet Profit Weighted Score

IB Ingrid B

97.30%

78.55%

76.48%

84.11%

TM Tomas M

71.86%

58.20%

35.01%

55.02%

LP Leila P

34.09%

29.62%

7.51%

23.74%

Where it fits

One simulation for a wide range of strategy courses

Suitable for introductory strategic management courses for business and non-business students alike as well as business policy modules and executive programs. Run it mid-course to apply theory, or early in the term as a way to learn by exploring. One simulation, adapted to your course.

Strategic management Business strategy Introduction to strategy Business policy Management Strategy for non-business students MBA strategy modules Executive education Corporate L&D

Show questions about

The simulation 7 Teaching with Hubro 7 Course fit 3 Practical info 3

What is a strategic management simulation?

A strategic management simulation is an interactive learning tool where students run a company and compete on strategy — analyzing the market, choosing where to play and how to win and living with the consequences, all without real-world risk. In Hubro's Strategic Management simulation, students run a jetpack manufacturer through ten quarters, apply frameworks like PESTEL, SWOT and the BCG matrix to a live market and watch equity reveal whose strategy worked.

How is Hubro different from other strategic management simulations?

Most strategy simulations are capstones: powerful, complex and built for senior seminars with weeks of ramp-up. Hubro Strategic Management is built on our proven Business case and adds the strategy course on top — PESTEL, SWOT and BCG matrix assignments, written strategy exercises and market events — so it works in an introductory strategy course, for business and non-business students, and is set up in minutes.

Is Hubro a good alternative to Capsim Capstone?

They serve different courses. Capstone-class simulations are built for senior and MBA seminars, with complexity and time demands to match. Hubro Strategic Management covers the classic strategy decisions — market entry, make-or-buy, portfolio and growth funding — with real frameworks built in, but stays accessible enough for a first strategy course and runs anywhere from a one-day bootcamp to a full term.

Is the simulation based on the Hubro Business simulation?

Yes — and deliberately so. It runs the same proven case: a manufacturing company in the emerging jetpack market, with forecasts, R&D, production, contracts, budgets and financing. On top of that case sits a full strategic management layer — framework-based market analyses, strategy-first learning objectives and written strategy exercises — so students apply strategy to a business that actually works underneath. It is built on Hubro Business.

What will students learn in the Hubro Strategic Management simulation?

Students build a foundational understanding of strategic decision-making in an uncertain and dynamic market, strategic market analysis through frameworks such as PESTEL, SWOT and the BCG matrix, how a company's strategy, goals and plans intersect, the relationship between strategy, financials and operations and how strategic decisions impact profitability and cash flow.

Is simulation-based learning effective for teaching strategy?

The research supports simulation-based learning for applied skills — peer-reviewed studies have found significant test-score and critical-thinking gains when simulations supplement a course. Strategy especially benefits: it's a subject about decisions under uncertainty, and a live market punishes a weak analysis in a way no static case study can. See Morin et al. (2019), Sitzmann (2011) and Lovelace et al. (2016), and our research on simulation outcomes.

Does the Hubro Strategic Management simulation help students prepare for their careers?

Yes. Strategy is the language of management, and students here practice it — analyzing markets with the frameworks employers recognize, defending investment calls and answering for results. Upon completion, students can earn an optional certificate to add to their LinkedIn profile.

How long does the Strategic Management simulation take to complete?

The simulation is flexible. It runs over ten quarterly rounds and typically takes four to twelve hours in total — as a one-day bootcamp, over several sessions or spread across days or weeks. Educators control the schedule and the number of written assignments throughout.

Can students play alone or in teams?

Teams of two to four are recommended (up to five is possible), and each market holds up to five competing companies — larger classes run several markets in parallel, so there's no cap on participants.

Can I integrate Hubro with my LMS?

Yes. Hubro integrates with Canvas, Moodle, Blackboard and Brightspace. This allows for seamless assignment delivery and grade syncing within your existing course infrastructure. How LMS integration works.

How are students assessed in the simulation?

Hubro includes ready-made assessment tools, written strategy exercises and reflection assignments — framework analyses students submit as coursework. Educators get real-time dashboards showing each team's decisions and performance, and optional certificates let students showcase completion on LinkedIn. See simulation assessment and AI grading.

How do I set up Hubro for my class?

The simulation is browser-based and requires only an internet connection. Most educators are up and running within minutes: premade assignments, an instructor manual, learner guides and an introductory video are included, and a dedicated support team helps with onboarding from start to finish. Support and getting started walk you through setup.

When in my course should I run the simulation?

The most common placement is the middle or latter half of the course, where students apply the theory they've learned. But the simulation is simple enough to introduce early as a way to learn by exploring — lectures and seminars then link what students observed to the concepts. Both patterns come straight from the instructor manual.

Can I customize the simulation for my specific course?

Yes. Educators customize Hubro Strategic Management with their own content, activities and configurations and scale rounds, events and written exercises up or down. The simulation is designed to fit your course — not the other way around.

Is the simulation suitable for students outside business programs?

Yes — explicitly. The instructor manual positions it for introductory strategic management courses for both business and non-business students: the case is intuitive enough to learn by exploring, and the frameworks give any student a structured way in. It also scales up to business policy modules, MBA teaching and executive programs.

What courses can the Hubro Strategic Management simulation be used in?

The simulation is used in strategic management, business strategy and business policy courses — including introductory strategy for non-business students. It also works in management courses, MBA strategy modules, executive education and corporate training programs.

I don't see my course listed above. Can I still use the Hubro Strategic Management simulation?

Yes of course — the simulation is designed to fit your course, not the other way around.

Which devices can my students use the simulation on?

The simulation is designed to work on desktop and tablet screen sizes.

Which browsers are supported?

The simulation can be used on Google Chrome, Firefox and Safari — no installation required, just an internet connection.

Can I try the simulation first?

Yes! Contact us for a free trial.

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