Our all-in-one marketing simulation has students segmenting markets, designing products, setting prices and managing promotion and distribution. It's experiential learning that fits any course — and ends with job-ready skills.
Students step into the role of marketing managers for a virtual jetpack manufacturing company. They'll build skills as they analyze segments, shape the marketing mix, watch competitors respond and learn to connect strategy to results.
Students analyze market segments, size up customer needs and buying behavior, then choose where to compete. Market research reveals more data and opportunities to explore.
Students design products for their target segment, set prices and balance promotion and distribution channels, then watch sales respond and adjust.
Buy research to better align their marketing mix with the preferences of each segment.
Set prices to meet customers' needs while growing equity and watch demand respond.
Analyze the market with SWOT or PESTEL, set goals and build a plan to reach them.
Face dilemmas where what's right and what's profitable test their decision-making skills.
The students love the marketing simulation! They're learning way more than we could teach them without it!
In an ever-changing market, every round mirrors the calls real marketing teams make: Who to target, what to build, what to charge and where to promote. Every quarter runs the same three steps: Students research a segment to find out what it actually values, build the product that answers it, then read the sales report to see how the market responded — and take that answer back into the next round of research.
Between planning, lecturing and grading, every minute counts. Hubro's Marketing simulation is quick to set up and easy to use with customization options to meet your course needs.
Premade assignments and instructor materials make it ready to launch on day one.
Built-in tools and reflection exercises speed up the grading process. See simulation assessment.
Content and rounds that can be added or removed to fit your syllabus, not the other way around.
AI grading, support and debriefing so you can save time and run the simulation to perfection.
Real education specialists available to help from start to finish. See Hubro support.
Compatible with Canvas, Moodle, Blackboard and Brightspace for assignment delivery and grade syncing. LMS integration.
See how every group is doing, where they're stuck and when to step in.
Certificates that can be posted on LinkedIn to demonstrate skills and show career readiness.
Customize the Balanced Scorecard around your learning objectives, weight the metrics that matter and see group rankings update instantly. Simulation assessment.
The students love the marketing simulation! They're learning way more than we could teach them without it!
There were clear signs of engagement and enjoyment with the process and the content. One of our students from the first cohort, a lawyer, mentioned to me in a telephone call that it 'was the most fun she had doing an assessment - EVER!'
Students were thinking like marketers, outside of class. They were applying 4P concepts in the formulation of marketing strategy, just like we did every day in the business world.
The Hubro Marketing simulation stands on its own — flexible, practical and able to be integrated into any course setup. But if you'd like a companion text, Tracy L. Tuten's award-winning Principles of Marketing for a Digital Age covers the same topics for a cohesive learning experience.
Request bundle infoMost simulations built for intro and principles courses either focus solely on a single concept, like pricing, or have each student play the same scripted scenario on their own. Hubro puts the whole marketing mix into one shared, competitive market — decisions collide, competitors respond and the market answers back.
| Capability | Hubro Marketing | Established principles-of-marketing simulation | Single-concept marketing game |
|---|---|---|---|
| Covers the full marketing mix Product, price, promotion and distribution in one connected market | Included | Included | Not offered |
| Head-to-head competition Classmates compete in one shared market, or against bots | Included | Limited / varies | Limited / varies |
| Segmentation and market research built in Buy data, uncover needs and discover hidden segments | Included | Limited / varies | Limited / varies |
| Solo, group or bot play 1–3 per group, unlimited class size | Included | Limited / varies | Limited / varies |
| Quick setup Pre-built assignments and instructor materials included | Included | Limited / varies | Limited / varies |
| Many ways to play One 4-hour session up to a full semester | Included | Limited / varies | Limited / varies |
| Pairs with a Sage textbook Principles of Marketing for a Digital Age bundle | Included | Limited / varies | Not offered |
| LMS integration Grade syncing with Canvas, Moodle, Blackboard and Brightspace | Included | Limited / varies | Not offered |
| Real-time instructor dashboards Live data for each student and group | Included | Limited / varies | Limited / varies |
| Three languages available English, Norwegian or Swedish | Included | Not offered | Not offered |
Last updated: July 2026
