Our all-in-one strategic marketing simulation has students launching brands, positioning against the competition, studying the market and managing the finances behind every move. It's experiential learning that fits any course — and ends with job-ready skills.
Students take over as the management team of a pizza restaurant chain whose sales are dwindling as competition heats up. They'll build skills as they launch brands, read the market, manage the money and steer the company back on track.
Students launch brands to suit different segments of the market. They learn when to stretch an existing brand, when to launch a new one and when to retire what isn't working.
In a market where the customers, competitors and landscape keep moving, students choose target segments and apply the entire marketing mix to increase sales and grow their brands.
Buy and analyze rich reports to spot opportunities and threats before competitors do.
Track what drives revenue, expenses, cash flow and profitability — every decision shows up in the numbers.
Choose aggressive or organic growth, mainstream or niche, one brand or many, then see how the market responds.
Develop the critical thinking, communication and teamwork skills they'll need in their future workplace.
This is a genius way to learn our marketing strategy syllabus. It is the closest we get to real-life situations!
Every quarter runs the same three steps: Students decide what the brand stands for and what it charges, choose the regions and the messaging that carry it to market, then read the positioning map to see where customers actually placed them — and take that gap back into the next quarter.
Between planning, lecturing and grading, every minute counts. Hubro's Strategic Marketing simulation is quick to set up and easy to use with customization options to meet your course needs.
Premade assignments and instructor materials make it ready to launch on day one.
Built-in tools and reflection exercises speed up the grading process. See simulation assessment.
Content and rounds that can be added or removed to fit your syllabus, not the other way around.
AI grading, support and debriefing so you can save time and run the simulation to perfection.
Real education specialists available to help from start to finish. See Hubro support.
Compatible with Canvas, Moodle, Blackboard and Brightspace for assignment delivery and grade syncing. LMS integration.
See how every group is doing, where they're stuck and when to step in.
Certificates that can be posted on LinkedIn to demonstrate skills and show career readiness.
Customize the Balanced Scorecard around your learning objectives, weight the metrics that matter and see group rankings update instantly. Simulation assessment.
This is a genius way to learn our marketing strategy syllabus. It is the closest we get to real-life situations!
I love this sim and will continue to use it.
Students can't use AI to create their answers, because Hubro requires them to pull data from their own individual sims. They can't use the roommate's paper from last semester. They really have to do it themselves.
Marketing strategy simulations tend to come in two shapes: bulky MBA suites that demand weeks of class time and steep onboarding, or single-concept games that focus solely on positioning. Hubro Strategic Marketing runs a full multi-brand, competitive market with fast setup, customizable content and duration and three available languages.
| Capability | Hubro Strategic Marketing | Established MBA strategy simulation | Single-concept marketing game |
|---|---|---|---|
| Multi-brand portfolio play Launch, reposition and retire several brands | Included | Included | Not offered |
| Dynamic competitive market Customers, competitors and landscape shift every round | Included | Included | Limited / varies |
| Full marketing mix Product, price, promotion and distribution | Included | Included | Not offered |
| Finance built in Revenue, costs, cash flow and profitability per decision | Included | Limited / varies | Not offered |
| Quick setup Pre-built assignments and instructor materials included | Included | Limited / varies | Limited / varies |
| Many ways to play One 5-hour session up to a full semester | Included | Limited / varies | Limited / varies |
| One simulation, scalable difficulty Works from undergrad to MBA courses | Included | Limited / varies | Limited / varies |
| LMS integration Grade syncing with Canvas, Moodle, Blackboard and Brightspace | Included | Limited / varies | Not offered |
| Real-time instructor dashboards Live data for each student and group | Included | Limited / varies | Limited / varies |
| Three languages available English, Norwegian or Swedish | Included | Not offered | Not offered |
Last updated: July 2026
