Our all-in-one digital marketing simulation has students running SEO, paid search, social media and email campaigns with AI tools built in. It's experiential learning that fits any course — and ends with job-ready skills.
Students step into the role of digital marketing managers for a pet food company. They'll build skills as they make decisions, watch the data move, practice using AI and learn to connect strategy to results.
Students dive into a Google Analytics-style dashboard, uncover what drives campaign performance, and use real marketing metrics to make smarter decisions.
Students experiment with paid, social and organic channels, watch campaign results respond, and learn how to optimize spend for stronger returns.
Write SEO- and GEO-friendly content, keyword-rich ads, newsletters and website copy designed to earn more clicks.
Identify the moments of interaction from first impression to checkout.
Pick the right audience through market research, then tailor the campaign to match it.
Optimize website content and navigation for a seamless experience.
Instead of trying to manage multiple platforms like HubSpot, Google Analytics and Search Console, everything was brought together in one place. That made my course manageable, and helped students actually understand what they were doing.
Every task and platform mirrors a real tool like Google Ads, Meta and Mailchimp, so when students leave your course, they recognize what's in front of them.
Between planning, lecturing and grading, every minute counts. Hubro's Digital Marketing simulation is quick to set up and easy to use with customization options to meet your course needs.
Premade assignments and instructor materials make it ready to launch on day one.
Built-in tools and reflection exercises speed up the grading process.
Content and rounds that can be added or removed to fit your syllabus, not the other way around.
AI grading, support and debriefing so you can save time and run the simulation to perfection.
Real education specialists available to help from start to finish.
Compatible with Canvas, Moodle, Blackboard and Brightspace for assignment delivery and grade syncing.
See how every group is doing, where they're stuck and when to step in.
Certificates that can be posted on LinkedIn to demonstrate skills and show career readiness.
Customize the Balanced Scorecard around your learning objectives, weight the metrics that matter and see group rankings update instantly.
Hubro has taken great care to design this simulation to reflect the real-world strategic and tactical decisions real marketers face every day.
The Digital Marketing simulation is a game-changer. Students gain access to a multi-function dashboard. It's first-hand realistic experience of digital marketing campaign management.
Instead of trying to manage multiple platforms like HubSpot, Google Analytics and Search Console, everything was brought together in one place. That made my course manageable, and helped students actually understand what they were doing.
The Hubro Digital Marketing simulation stands on its own — flexible, practical and able to be integrated into any course setup. But if you'd like a companion text, Annmarie Hanlon's Digital Marketing textbook covers the same topics for a cohesive learning experience.
Request bundle infoMost digital marketing simulations drill one channel, like paid search, or split the digital mix into separately licensed modules. We model the whole mix in a single, connected world, so students learn how everything is connected.
| Capability | Hubro Digital Marketing | Multi-module simulation | Single channel simulation |
|---|---|---|---|
| Covers all things digital marketing SEO, paid search, social, email and content, not just one channel | Included | Limited / varies | Not offered |
| Connected customer journey Decisions in one channel ripple through the others | Included | Not offered | Not offered |
| One simulation, not multiple A single, strategically connected world vs. multiple mini-sims | Included | Not offered | Limited / varies |
| Quick setup Pre-built assignments and instructor materials included | Included | Limited / varies | Limited / varies |
| AI assistance Grading, plus student and instructor support and debriefing | Included | Limited / varies | Not offered |
| AI content Built-in AI-themed exercises | Included | Not offered | Not offered |
| LMS integration Grade syncing with Canvas, Moodle, Blackboard and Brightspace | Included | Included | Limited / varies |
| Real-time instructor dashboards Live data for each student and group | Included | Included | Limited / varies |
| LinkedIn-ready certificates Customizable credentials ready to showcase | Included | Limited / varies | Not offered |
| Dedicated support A real person for onboarding and support | Included | Limited / varies | Limited / varies |
Last updated: July 2026
