Your match
Hubro Business Simulation
Students invest in factories, set production and prices, manage cash flow and compete quarter by quarter in a live market.
- Strategy
- Production
- Budgeting
- Cash flow
- Microeconomics
Every Hubro finance and accounting simulation is customizable, runs inside your LMS and takes 3 to 12 hours of class time. Students run the finances of a virtual company that responds to every decision they make.
Your match
Students invest in factories, set production and prices, manage cash flow and compete quarter by quarter in a live market.
Free instructor account. No setup required to explore.
I teach Introduction to Business
Pick the area you teach in. The courses and the matched simulation update together, so the comparison stays in one place instead of four scrolls.
Courses where students meet the whole company for the first time: what it produces, what it costs and where the money goes.
The match
Students invest in factories, set production and prices, manage cash flow and compete quarter by quarter in a live market.
Courses about funding a company and what that funding costs: capital structure, valuation, dividends and liquidity.
The match
Students issue shares and bonds, weigh investments, set dividends and manage cash flow in a live market that prices every call.
Courses about the accountant's craft: budget the quarter, run it, then answer for the gap between the plan and the result.
The match
Built on the Hubro Business case with the accounting course on top: students set up budgets, run the quarter and analyze the variances their own decisions created.
The finance core you already teach, in a market where ESG moves the stock price, the valuation and the cost of debt.
The match
Students fund investments, pay dividends and manage ESG, with a stock price that scores sustainability and financials together.
MBA, executive education or something else? Tell us what you teach and we will point you to the simulation other instructors run for it.
Ask our teamA 2019 study in the Journal of Education for Business tracked 206 students in a flipped-classroom finance course and found average test scores rose from 71% to 81% after a business simulation was added.
The simulation enables students to get hands-on experience in the finance decisions businesses make. I highly recommend it.
Many students never get a proper understanding of how operations and financial statements fit together. I think Hubro Business makes these connections practical and completely clear to them.
Adapt content, pacing and assessment to your syllabus and learning goals. If you need something specific, our education team helps you tailor the setup.
Scale the number of quarters up or down and run on a schedule, from an intensive day to a full semester, with deadlines and gates you control.
Add or remove written assignments, exercises and market events to match your syllabus.
Run group competition in class or self-paced individual play at home, against classmates or against bots. Both work fully online.
Weight the metrics that match your learning objectives, from net profit and equity to cash flow and ESG, and assess teams on them.
Auto-graded quizzes, reflection exercises and AI grading for written assignments, weighted how you choose.
How assessment worksRuns inside Canvas, Moodle, Blackboard and Brightspace with assignment delivery and grade syncing.
How the LMS integration worksHubro Simulations is a wholly owned subsidiary of Sage, one of the world's leading academic publishers. Our simulations are developed with instructors and subject-matter experts, grounded in proven learning science.
Hubro is an AACSB Business Education Alliance partner and a Harvard Business Impact Education partner.
A finance simulation is an online learning tool where students run a company's finances: they raise capital, weigh investments, set dividends and manage cash flow, and the market responds to every decision. Hubro's finance and accounting simulations are customizable, run inside your LMS and take 3 to 12 hours of class time.
The Hubro Finance Simulation. Students issue shares and bonds, choose the mix of equity and debt, value the company with multiples or discounted cash flows and see dividend decisions move its market value across 8 quarters. If the course also needs sustainability, the Hubro Sustainable Finance Simulation runs the same finance core in a market that prices ESG.
The Hubro Business Simulation runs the whole company: strategy, production, pricing, microeconomics and financing, at home in introduction-to-business courses. The Hubro Finance Simulation puts corporate finance at the center: capital structure, valuation, dividends and cash flow. The Hubro Managerial Accounting Simulation runs the same case as Business with the accounting course on top: manual budgeting every quarter, variance analysis, financial statements and KPI-based performance measurement.
No. The simulation introduces each decision as it arrives: market forecasts before contracts, unit economics before production, statements before valuation. Learner guides and an introductory video cover the mechanics, and you scale the depth through rounds, written exercises and assessment choices, so the same simulation works for a first finance course and a graduate module.
Between 3 and 12 hours of class time, depending on the simulation and the number of rounds you run. You can scale the rounds up or down, from an intensive day to a schedule spread across a full semester.
Yes. Every Hubro simulation runs inside Canvas, Moodle, Blackboard and Brightspace, with assignments delivered and grades synced through the LMS. Students can also join by link.
Yes. Every Hubro simulation lets you adapt content, pacing and assessment: scale the number of rounds, add or remove assignments, exercises and market events, and choose between team and single-player formats. For something specific, our education team helps tailor the setup.
Open a free instructor account and explore the simulation that matches your syllabus, or book a demo and we will walk through it with you.