Every Hubro management simulation is customizable, runs inside your LMS and takes 3 to 12 hours of class time. Students take over a virtual company and run it against competitors who answer back.
Your match
Built on the Hubro Business case with a full strategy course on top: students run PESTEL, SWOT and BCG matrix analyses on a live market, then act on what they found.
Free instructor account. No setup required to explore.
I teach Strategic Management
Pick the area you teach in. The courses and the matched simulation update together, so the comparison stays in one place instead of four scrolls.
Courses where the frameworks have to survive contact with a market that moves: entry, make-or-buy and portfolio bets.
The match
Built on the Hubro Business case with a full strategy course on top: students run PESTEL, SWOT and BCG matrix analyses on a live market, then act on what they found.
Courses that need the whole company in one case: what it makes, what it charges, what it costs and who decides.
The match
Students invest in factories, set production and prices, manage cash flow and compete quarter by quarter in a live market.
Courses about steering a company on numbers: budget it, measure it, then explain the gap to the people who planned it.
The match
Built on the Hubro Business case with the accounting course on top: students set up budgets, run the quarter and analyze the variances their own decisions created.
Courses where ESG has to have consequences: the index decides who buys, what borrowing costs and which strategies survive.
The match
Students run a company where the ESG index determines who they can sell to, prices their loans and rewards every sustainable choice.
MBA, executive education or something else? Tell us what you teach and we will point you to the simulation other instructors run for it.
Ask our teamPeer-reviewed studies have found significant test-score and critical-thinking gains when simulations supplement a course. We summarize the research on simulation outcomes.
If you want your students to be able to apply theories in their future jobs, Hubro is the one, I found so far, to make a virtual business environment that is quite close to the real world.
I hope it is obvious why sustainability is key in business education and in business simulations.
Adapt content, pacing and assessment to your syllabus and learning goals. If you need something specific, our education team helps you tailor the setup.
Scale the number of quarters up or down and run on a schedule, from an intensive day to a full semester, with deadlines and gates you control.
Add or remove written assignments, exercises and market events to match your syllabus. Carbon taxation and other incentives switch on or off.
Run group competition in class or self-paced individual play at home, against classmates or against bots. Both work fully online.
Weight the metrics that match your learning objectives, from equity and market share to net profit and the ESG index, and assess teams on them.
Auto-graded quizzes, reflection exercises and AI grading for written assignments, weighted how you choose.
How assessment worksRuns inside Canvas, Moodle, Blackboard and Brightspace with assignment delivery and grade syncing.
How the LMS integration worksHubro Simulations is a wholly owned subsidiary of Sage, one of the world's leading academic publishers. Our simulations are developed with instructors and subject-matter experts, grounded in proven learning science.
Hubro is an AACSB Business Education Alliance partner and a Harvard Business Impact Education partner.
A management simulation is an online learning tool where students take over a virtual company and run it: they set strategy, invest, produce, price and finance, and a live market answers every decision. Hubro's management simulations are customizable, run inside your LMS and take 3 to 12 hours of class time.
The Hubro Strategic Management Simulation. It runs the proven Hubro Business case with a full strategy course on top: PESTEL, SWOT and BCG matrix analyses are assignments students carry out on a live competitive market, alongside market entry, make-or-buy and portfolio decisions. It is built to be accessible to a first strategy course, for business and non-business students alike.
All 3 run the same jetpack manufacturing case, and each adds a different course on top. The Hubro Business Simulation is the general edition: strategy, production, pricing, microeconomics and financing in balance, at home in introduction-to-business courses. The Hubro Strategic Management Simulation adds the strategy course: PESTEL, SWOT and BCG matrix assignments tied to the live market. The Hubro Managerial Accounting Simulation adds the accounting course: manual budgeting, variance analysis, financial statements and KPI-based performance measurement.
Yes. The Hubro Strategic Management Simulation is built for an introductory strategy course for business and non-business students alike: each decision is introduced as it arrives, and learner guides and an introductory video cover the mechanics. You scale the depth through rounds, written exercises and assessment choices.
Between 3 and 12 hours of class time, depending on the simulation and the number of rounds you run. You can scale the rounds up or down, from an intensive day to a schedule spread across a full semester.
Yes. Every Hubro simulation runs inside Canvas, Moodle, Blackboard and Brightspace, with assignments delivered and grades synced through the LMS. Students can also join by link.
Yes. Every Hubro simulation lets you adapt content, pacing and assessment: scale the number of rounds, add or remove assignments, exercises and market events, and choose between team and single-player formats. For something specific, our education team helps tailor the setup.
Open a free instructor account and explore the simulation that matches your syllabus, or book a demo and we will walk through it with you.
