The students love the marketing simulation! They're learning way more than we could teach them without it!
500+ institutions
Award-winning teaching tools
Learning by doing with business simulations.
Teach with engaging, realistic business simulations where students learn through experience by running their own virtual companies.
Free instructor account. Suitable for marketing, business and finance courses.
Trusted by 500+ institutions worldwide
From research universities to global enterprises, instructors run Hubro when the syllabus needs to feel like the real world.
See it in action
Go beyond theory with practical experience
Practice is central to higher education. Hubro business simulations give students a risk-free way to apply theory, use AI, make decisions and build work-ready skills across business, marketing and finance.
94%
of students recommend Hubro
9/10
educators run Hubro again
4/5
educators report improved learning outcomes
500+
institutions globally
Our simulations
Simulations for every business and marketing course
Students run a virtual company and practice the concepts you teach. Every simulation is customizable to your schedule and learning goals.
Marketing
Students practice the concepts that matter in marketing, from segmentation and positioning through the full marketing mix to digital campaign execution, in markets that respond to every decision.
Key concepts
Segmentation
Positioning
Marketing mix
Brand equity
SEO
Social media
Email
Analytics
Marketing
Hubro Marketing Simulation
Analyze segments, build a marketing mix and create products that fit customer needs.
Marketing
Hubro Strategic Marketing Simulation
Develop restaurant brands and position them to appeal to your target segments.
Marketing New
Hubro Digital Marketing Simulation
SEO, social media, email marketing and customer journey optimization.
Finance and accounting
Students read financial statements, manage cash flow and weigh investments that build shareholder value, and see the consequences in the numbers they are learning to trust.
Key concepts
Financial statements
Cash flow
Investment appraisal
Valuation
Budgets
Variance analysis
KPIs
Finance
Hubro Finance Simulation
Finance investments and make long-term decisions while creating shareholder value.
Finance
Hubro Managerial Accounting Simulation
Budgets, variance analysis and the KPIs behind day-to-day management decisions.
Finance
Hubro Business Simulation
Manage production, investments, pricing and the financing of a virtual company.
Management
Students balance pricing, production, financing and strategy in a live competitive company, and learn the collaboration and decision-making skills employers look for.
Key concepts
Pricing
Production
Financing
Decision-making
Competitive analysis
Market entry
Scenario planning
Capacity planning
Teamwork
Sustainability and ESG
Students see how the triple bottom line shapes strategy, finance and marketing decisions, with ESG built into the mechanics, not bolted on.
Key concepts
Triple bottom line
ESG
Circular economy
Carbon
Sustainability
Hubro Sustainable Business Simulation
See how sustainability intersects with financials, strategy and operations.
Sustainability
Hubro Sustainable Marketing Simulation
Make marketing decisions while taking sustainability into account.
Sustainability
Hubro Sustainable Finance Simulation
Build on financial skills and weigh sustainability into every investment.
Not sure which one fits your course?
Tell us what you teach and we will point you at the simulation other instructors use for it.
Get a free trialInstructor experience
You control the simulation from start to finish with real-time data for streamlined assessment. Set the pace, add content and track each group's progress from round to round.
Why Hubro
Six reasons instructors keep running Hubro
Engaging and easy to use
Students play individually or in groups, either in class or fully online.
Customizable to your course
Adapt content, pacing and assessment to your syllabus and learning goals.
Fast onboarding, real support
Same-day setup, training and help throughout your course.
Career prep students can share
Certificates of completion and the practical skills employers ask for.
Simple assessment, with AI grading
Auto-graded quizzes and reflections, plus AI grading for written assignments. See how Hubro uses AI.
Runs inside Canvas, Moodle, Blackboard and Brightspace
Students launch the simulation from the course they already use, with no extra login or platform to learn.
Works with
Canvas
Moodle
Blackboard
Brightspace
AI at Hubro
How Hubro uses AI
In the age of AI, simulations matter more, not less. A chatbot can draft an essay, but it can't run a student's company for them. Simulations give instructors an assessment format that AI can't shortcut, while giving students the decision-making practice employers actually hire for.
The customized AI feedback was accurate and detailed. Just AWESOME!
Supporting educators and students
AI grading
Assess written assignments and give every student personalized feedback in seconds, even with hundreds of participants.
AI debriefing
Turn each group’s results into a tailored debrief: See what happened and why, with detailed talking points for the class.
AI support
Get instant answers for both you and your students without ever leaving the platform.
Trusted by instructors and professionals
Unrivaled learner engagement
Universities, colleges and businesses worldwide use Hubro simulations to turn business theory into hands-on experience.
500+ institutions
Simulations engage students in the learning process and lead to better learning outcomes. My students tell me they find the simulation much more interesting than traditional learning approaches.
We chose Hubro because they really understood our learning needs and how we wanted to achieve them. I could not be more pleased with our collaboration and the outcome that we got from them.
Built with leading institutions, backed by Sage
Hubro Simulations is a wholly owned subsidiary of Sage, one of the world's leading academic publishers. Our simulations are developed with instructors and subject-matter experts, grounded in proven learning science.
Hubro is a member of the AACSB Business Education Alliance and a Harvard Business Impact Education partner.
Part of
Partner
Partner
Common questions
Frequently asked questions
What is a business simulation?
A business simulation is an online learning game where students run a virtual company and make real management decisions across pricing, marketing, production, and finance. Instead of only reading about business, students practice it in a risk-free environment and learn from the results of their own choices.
How long does a Hubro simulation take to run?
Most courses run a Hubro simulation in roughly 4 to 12 hours of class time, either spread across several weeks or compressed into an intensive day. You control the number of rounds, the schedule, and the pace.
Does Hubro integrate with Canvas, Moodle, Blackboard, or Brightspace?
Yes. Hubro Simulations runs inside Canvas, Moodle, Blackboard, and Brightspace, so students access the simulation through the learning setup your institution already uses.
Is simulation-based learning effective?
Yes. 4 out of 5 educators report improved learning outcomes after adopting Hubro, and one marketing course at Oslo Metropolitan University saw average grades rise by a full grade. Research on experiential learning consistently shows that active learning outperforms lecture alone.
How quickly can we get started?
The same day. Our team will onboard you and your participants within one working day, and you can create a free instructor account to explore the platform first. 9 out of 10 educators who run a Hubro simulation come back and run it again.
How does Hubro compare to other business simulation platforms?
Hubro focuses on ease of use, fast onboarding and seamless LMS integration, backed by the academic publisher Sage. Our marketing simulation pages include a side-by-side comparison against typical alternatives for those courses.
Ready to bring business to life?
Book a demo to see a simulation in action, or get started today and launch with your next cohort.
From the blog
The business simulation blog
The latest on business simulations, experiential learning and assessment.
