Free instructor account. Suitable for marketing, business and finance courses.
Trusted by 500+ institutions worldwide
From research universities to global enterprises, instructors run Hubro when the syllabus needs to feel like the real world.
See it in action
Go beyond theory with practical experience
Practice is central to higher education. Hubro business simulations give students a risk-free way to apply theory, use AI, make decisions and build work-ready skills across business, marketing and finance.
Simulations for every business and marketing course
Students run a virtual company and practice the concepts you teach. Every simulation is customizable to your schedule and learning goals.
Marketing
Students practice the concepts that matter in marketing, from segmentation and positioning through the full marketing mix to digital campaign execution, in markets that respond to every decision.
Students read financial statements, manage cash flow and weigh investments that build shareholder value, and see the consequences in the numbers they are learning to trust.
Students balance pricing, production, financing and strategy in a live competitive company, and learn the collaboration and decision-making skills employers look for.
Demand, pricing, finance and competition are all connected, so every decision has realistic, traceable consequences.
Simulation engine live
Instructor experience
You control the simulation from start to finish with real-time data for streamlined assessment. Set the pace, add content and track each group's progress from round to round.
Instructor dashboard
hubro.app/instructor
Student experience
Your students formulate strategies, follow the competition, then watch their decisions play out inside one clear, game-like interface. Scoreboards and reports show the full picture to keep them motivated.
In the age of AI, simulations matter more, not less. A chatbot can draft an essay, but it can't run a student's company for them. Simulations give instructors an assessment format that AI can't shortcut, while giving students the decision-making practice employers actually hire for.
The customized AI feedback was accurate and detailed. Just AWESOME!
Simulations engage students in the learning process and lead to better learning outcomes. My students tell me they find the simulation much more interesting than traditional learning approaches.
We chose Hubro because they really understood our learning needs and how we wanted to achieve them. I could not be more pleased with our collaboration and the outcome that we got from them.
Hubro Simulations is a wholly owned subsidiary of Sage, one of the world's leading academic publishers. Our simulations are developed with instructors and subject-matter experts, grounded in proven learning science.
A business simulation is an online learning game where students run a virtual company and make real management decisions across pricing, marketing, production, and finance. Instead of only reading about business, students practice it in a risk-free environment and learn from the results of their own choices.
Most courses run a Hubro simulation in roughly 4 to 12 hours of class time, either spread across several weeks or compressed into an intensive day. You control the number of rounds, the schedule, and the pace.
Does Hubro integrate with Canvas, Moodle, Blackboard, or Brightspace?
Yes. Hubro Simulations runs inside Canvas, Moodle, Blackboard, and Brightspace, so students access the simulation through the learning setup your institution already uses.
Yes. 4 out of 5 educators report improved learning outcomes after adopting Hubro, and one marketing course at Oslo Metropolitan University saw average grades rise by a full grade. Research on experiential learning consistently shows that active learning outperforms lecture alone.
How quickly can we get started?
The same day. Our team will onboard you and your participants within one working day, and you can create a free instructor account to explore the platform first. 9 out of 10 educators who run a Hubro simulation come back and run it again.
How does Hubro compare to other business simulation platforms?
Hubro focuses on ease of use, fast onboarding and seamless LMS integration, backed by the academic publisher Sage. Our marketing simulation pages include a side-by-side comparison against typical alternatives for those courses.
Ready to bring business to life?
Book a demo to see a simulation in action, or get started today and launch with your next cohort.
Marketing
Marketing
Marketing New
Finance
Finance
Finance
Sustainability
Sustainability
Sustainability
