Teach business for the real world

Hubro runs the whole company in one connected market — production, budgeting, finance and strategy — with a financial-literacy backbone: every decision lands in budgets, cash flow and quarterly statements. The same simulation serves as a live business case across management, introduction-to-business and accounting courses through its B2B, B2C and Light editions. It's quick to set up, runs anywhere from three hours to a full course and lets students compete against classmates or companies run by the Hubro AI. It plays in English, Norwegian and Swedish.

Hubro Business covers the same core territory as Capsim-class simulations — a full enterprise where teams manage production, finance and strategy in a competitive market — but takes a different approach to accessibility. Setup is measured in minutes rather than weeks, formats run from a three-hour bootcamp to a full course and students can compete against AI-run companies when class sizes are odd or small. That makes Hubro a strong alternative for introduction-to-business and strategy courses that can't give a capstone suite a whole semester.

The B2B edition has companies selling to business customers through contracts, guided by market forecasts. The B2C edition runs a consumer market where demand responds to price and product choices. The Light edition simplifies both the tasks and the market for shorter formats or younger learners. All three share the same core: a manufacturing company managed quarter by quarter.

Students build skills in decision-making, investment analysis, strategy, accounting, cash flow, budgeting and the product mix — plus the teamwork and analytical thinking that running a company demands. They take over a jetpack manufacturer and connect every decision to the quarterly numbers, developing financial literacy by doing.

The research says yes. A 2019 study in the Journal of Education for Business tracked 206 students and found average test scores rose from 71% to 81% after a business simulation was added to the course. A 2016 study in Academy of Management Learning & Education measured critical thinking before and after simulation play and found significant gains. The literature's main caveat, from a meta-analysis of 65 studies: simulations work best as a supplement to lectures and readings, not a replacement — which is exactly how Hubro is designed to run. Read more on simulation outcomes.

Hubro Business is the general edition. Managerial Accounting and Strategic Management run the same jetpack case with an accounting or strategy course built on top. Sustainable Business adds ESG scoring to the same universe.

Yes. Students practice the calls managers actually make — weighing investments, setting production, managing budgets and reading financial reports — rather than reading about them. Upon completion, students can earn an optional certificate to add to their LinkedIn profile, a visible signal of hands-on experience to recruiters and hiring managers.