Every Hubro marketing simulation is customizable, runs inside your LMS and takes 4 to 12 hours of class time. Students run the marketing of a virtual company that responds to every decision they make.
Your match
Students analyze segments, build a marketing mix and create products that fit customer needs, in a live market that responds to every decision.
Free instructor account. No setup required to explore.
I teach Principles of Marketing
Pick the area you teach in. The courses and the matched simulation update together, so the comparison stays in one place instead of four scrolls.
Core courses where students meet segmentation, the marketing mix and customer needs for the first time.
The match
Students analyze segments, build a marketing mix and create products that fit customer needs, in a live market that responds to every decision.
Courses where students move from single decisions to portfolios: positioning multiple brands and choosing where to grow.
The match
Students develop restaurant brands, position them to win their target segments and grow the portfolio through expansion.
Channel-focused courses where students plan, run and optimize campaigns across SEO, paid, social and email.
The match
NewThe full digital mix in one connected world. Every task mirrors a real platform students will meet at work, from search ads to analytics dashboards.
Courses where sustainability is part of the strategy, not a guest lecture at the end of the semester.
The match
Students run the full marketing mix while balancing profit, people and planet in a market where ESG shapes demand, costs and reputation.
MBA, executive education or something else? Tell us what you teach and we will point you to the simulation other instructors run for it.
Ask our teamA marketing course at Oslo Metropolitan University lifted average grades by a full grade after adopting Hubro.
The students love the marketing simulation! They're learning way more than we could teach them without it!
Everything was brought together in one place. That made my course manageable, and helped students actually understand what they were doing.
Every simulation stands on its own. If you want a companion text, we bundle with Sage titles so the reading and the doing cover the same ground.
A dedicated bundle edition: 10 rounds of ready-made content written from the textbook, chapter by chapter.
The simulation was developed with the textbook's author as a subject matter expert, so it teaches the subject the way the book does.
Already adopted a textbook? Tell us which one and we will match the setup.
Adapt content, pacing and assessment to your syllabus and learning goals. If you need something specific, our education team helps you tailor the setup.
Scale the number of rounds up or down and run on a schedule, from an intensive day to a full semester.
Add or remove written assignments, exercises and market events to match your syllabus.
Run group competition in class or self-paced individual play at home. Both work fully online.
Need a specific scenario, exercise or emphasis? Talk to us and we will help tailor the simulation content to your course.
Auto-graded quizzes, reflection exercises and AI grading for written assignments, weighted how you choose.
How assessment worksRuns inside Canvas, Moodle, Blackboard and Brightspace with assignment delivery and grade syncing.
How the LMS integration worksHubro Simulations is a wholly owned subsidiary of Sage, one of the world's leading academic publishers. Our simulations are developed with instructors and subject-matter experts, grounded in proven learning science.
Hubro is an AACSB Business Education Alliance partner and a Harvard Business Impact Education partner.
A marketing simulation is an online learning tool where students run the marketing of a virtual company: they analyze market research, choose target segments, set prices and build campaigns, and the market responds to every decision. Hubro's marketing simulations are customizable, run inside your LMS and take 4 to 12 hours of class time.
The Hubro Marketing Simulation. Students analyze segments, build a marketing mix and create products around customer needs, which maps directly onto a principles syllabus. A dedicated bundle edition pairs it with Tracy L. Tuten's Principles of Marketing for a Digital Age textbook.
The Hubro Marketing Simulation covers the fundamentals: segmentation, the marketing mix and pricing for one company. The Hubro Strategic Marketing Simulation moves up a level: students build and position a portfolio of restaurant brands and choose where to expand. The Hubro Digital Marketing Simulation is channel-focused: SEO, paid search, social media, email and analytics in one connected platform.
Between 4 and 12 hours of class time, depending on the simulation and the number of rounds you run. You can scale the rounds up or down, from an intensive day to a schedule spread across a full semester.
Yes. Every Hubro simulation runs inside Canvas, Moodle, Blackboard and Brightspace, with assignments delivered and grades synced through the LMS. Students can also join by link.
Yes. Every Hubro simulation lets you adapt content, pacing and assessment: scale the number of rounds, add or remove assignments, exercises and market events, and choose between team and single-player formats. For something specific, our education team helps tailor the setup.
Open a free instructor account and explore the simulation that matches your syllabus, or book a demo and we will walk through it with you.
