Our all-in-one digital marketing simulation has students running SEO, paid search, social media and email campaigns with AI tools built in. It's experiential learning that fits any course, and ends with job-ready skills.
Students step into the role of digital marketing managers for a pet food company. They'll build skills as they make decisions, watch the data move, practice using AI and learn to connect strategy to results.
Students dive into a Google Analytics-style dashboard, uncover what drives campaign performance, and use real marketing metrics to make smarter decisions.
Students experiment with paid, social and organic channels, watch campaign results respond, and learn how to optimize spend for stronger returns.
Write SEO- and GEO-friendly content, keyword-rich ads, newsletters, and website copy designed to earn more clicks.
Identify the moments of interaction from first impression to checkout.
Pick the right audience through market research, then tailor the campaign to match it.
Optimize website content and navigation for a seamless experience.
Instead of trying to manage multiple platforms like HubSpot, Google Analytics and Search Console, everything was brought together in one place. That made my course manageable, and helped students actually understand what they were doing.
Every task and platform mirrors a real tool like Google Ads, Meta and Mailchimp, so when students leave your course, they recognize what's in front of them.
Between planning, lecturing and grading, every minute counts. Hubro's Digital Marketing simulation is quick to set up and easy to use with customization options to meet your course needs.
Premade assignments and instructor materials make it ready to launch on day one.
Built-in tools and reflection exercises speed up the grading process.
Content and rounds that can be added or removed to fit your syllabus, not the other way around.
AI grading, support and debriefing so you can save time and run the simulation to perfection.
Real education specialists available to help from start to finish.
Compatible with Canvas, Moodle and Blackboard for assignment delivery and grade syncing.
See how every group is doing, where they're stuck and when to step in.
Certificates that can be posted on LinkedIn to demonstrate skills and show career readiness.
Customize the Balanced Scorecard around your learning objectives, weight the metrics that matter, and see team rankings update instantly.
Hubro has taken great care to design this simulation to reflect the real-world strategic and tactical decisions real marketers face every day.
The Digital Marketing simulation is a game-changer. Students gain access to a multi-function dashboard. It's first-hand realistic experience of digital marketing campaign management.
Instead of trying to manage multiple platforms like HubSpot, Google Analytics and Search Console, everything was brought together in one place. That made my course manageable, and helped students actually understand what they were doing.
The Hubro Digital Marketing simulation stands on its own — flexible, practical and able to be integrated into any course setup. But if you'd like a companion text, Annmarie Hanlon's Digital Marketing textbook covers the same topics for a cohesive learning experience.
Request bundle infoMost digital marketing simulations drill one channel, like paid search, or split the digital mix into separately licensed modules. We model the whole mix in a single, connected world, so students learn how everything is connected.
A digital marketing simulation is an interactive learning tool that replicates real-world marketing environments, allowing students to practice campaign management, budgeting and data analysis without financial risk. Hubro's Digital Marketing simulation covers SEO, paid search, social media, email marketing, A/B testing and more in a single platform, designed for university courses and corporate training.
Hubro is an all-in-one simulation covering the full digital marketing mix in a single platform. Unlike simulations that focus on a single channel like paid search, Hubro lets students manage the entire customer journey. It's quick to set up, includes pre-made assignments, offers AI-powered grading and integrates with major LMS platforms.
Hubro takes a different approach from Stukent. Where Mimic Pro focuses primarily on paid search and PPC campaigns, Hubro covers the full digital marketing spectrum — including SEO, social media, email marketing, content creation and website management — in a single simulation that connects all of these core concepts together.
The simulation is flexible and can be adapted to fit different course formats. Typical setups range from a single intensive session of four to six hours to a multi-week integration across a full semester. Educators can customize the number of rounds and add or remove written assignments to match their schedule.
Yes. Hubro integrates with Canvas, Moodle and Blackboard. This allows for seamless assignment delivery and grade syncing within your existing course infrastructure.
Hubro includes ready-made assessment tools and pre-built assignments with strategic reflection exercises. Educators also have access to real-time performance dashboards showing student progress and engagement. Optional certifications are available for students to showcase on LinkedIn.
The simulation is browser-based and requires only an internet connection. Most educators are up and running within minutes. Hubro includes pre-made assignments and instructor support materials, and a dedicated support team is available to help with onboarding.
Yes. The simulation can be used across undergraduate digital marketing courses, MBA programs and corporate training.
Students build skills in data literacy, channel management, content creation, customer journey optimization, segmentation and website management. They step into the role of digital marketing managers for a virtual company, creating campaigns, tracking performance and making data-driven decisions, building job-ready skills through experiential learning.
Research supports simulation-based learning as one of the most effective methods for teaching applied skills. Unlike case studies, which are retrospective, simulations let students make decisions, see consequences and iterate in real time.
Yes. Educators can adjust the simulation to fit their curriculum, scaling the number of rounds up or down and adding or removing written assignments. The simulation is designed to fit your course — not the other way around. Whether you teach digital marketing strategy, social media marketing or e-commerce, Hubro adapts to your needs.
The simulation can be used in digital marketing, digital marketing strategy, social media marketing, content strategy, e-commerce and advertising courses, as well as marketing capstone projects. It can also be used in corporate training programs for professionals developing their digital marketing skills.
Yes of course, the simulation is designed to fit your course, not the other way around.
Yes. Rather than learning digital marketing in theory, students step into the role of a digital marketing manager, planning campaigns, allocating budgets, analyzing performance data and optimizing the customer journey. These are the same tasks they'll do on the job. Upon completion, students can earn an optional certificate to add directly to their LinkedIn profile — a visible credential that signals hands-on experience to recruiters and hiring managers.
The simulation is designed to work on desktop and tablet screen sizes.
The simulation can be used on Google Chrome, Firefox and Safari.
Yes! Contact us for a free trial.
Contact our team to learn more or secure your license today to launch the Hubro Digital Marketing simulation.
